In this article I describe how we improved a local business’ Google Plus Page Ranking from obscurity to the first position in Places listings on the first page of Google for some high volume search terms.
Surekil mainly services the Gold Coast area of Queensland, Australia. They are based in Coolangatta at the southern end of the coast and have been in business in the area since 1998. Even though they have an established pest control business on the Gold Coast, they weren’t ranking well for searches like ‘Gold Coast Pest Control’, or ‘Coolangatta Pest Control’. In fact, about 8 weeks ago, the maps results for ‘Gold Coast Pest Control’ had them in about 16th place, ‘Coolangatta Pest Control’ was not much better in around 11th place. Not enough to make it to the first page of maps searches, let alone the first page of Google searches.
Today, Surekil is the number one Google Places Page/Google Maps listing for Gold Coast Pest Control:
And Coolangatta Pest Control:
Here’s what we did to improve it:
1. Verify your page.
Did you choose this type of page when you created your Google Plus Business Page?
You better have, because otherwise it’s a whole lot harder to get verified on Google Local. If you haven’t started your page in this category, you might consider starting over this way. When you make a page in Google Plus as a local business or place, you can merge your current Google Places listing with your Google Plus page once it’s verified. This might sound confusing, but its the best way to do it. Make your business page as a ‘Local Business or Place’ and life will be a lot easier.
Once you’ve set up your page, verify it. On the right side of your page, about halfway down, you should see a link that says something like Verify this page. I’m not sure as I haven’t seen it for a couple of weeks, but clicking it will take you to a page that looks like this:
Make sure your address is correct and click Request Postcard. Google will mail you a postcard with a PIN that will let you verify your address. It has taken about 2 weeks on average for these to arrive for my clients pages and my own, but once it does you can enter it by clicking the ‘In Progress’ link at the top of your page:
This will do a few things:
- It verifies your business address with Google.
- It enables your Google Plus page to show up in Google Maps search results
- It’ll merge any existing Google Places photos, information and reviews with your Google Plus page
- It’ll allow people to add reviews directly to your page
- It’ll show a tick next to your business name on Google Plus as a Verified Local Business
2. Build your following
As a Page, you can’t add individuals to your circles unless they follow you back first. It’s best to start by adding other pages that are relevant to your business. Don’t go overboard here, it’s suspected that pages that circle hundreds of pages with only a few following in return, don’t rank as well as pages that have a more even ratio.
3. Be Active
When I sat down with Surekil’s owners we worked out a plan for the management of the Google Plus page. We’d taken about 250 business and product photos with a professional photographer, and decided to use these to add posts to the page.
The current plan for the page is two relevant posts a week. That’s all. Right now the page has about 6 followers, it’s not many, though as long as the page is active and producing useful informative content, Google places value on it.
Verify your page, build your followers and be active. It won’t take long to see results, especially if you can beat your competitors to it.
If you would like me to create a Google Plus page for your business, email me or call on 0755 999 999 or 0402419901